5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers

5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers

The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market.

However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital usage, bouncing between an average of 8.4 social media accounts across 4.5 hours a day…

Which means, there’s no time to waste when it comes to reaching and converting these car shoppers; who are constantly moving from one brand to another, and looking to get the biggest bang for their buck.  🤑

Quick! Bookmark this brand-new resource: The Auto Marketer’s Ultimate Guide To Reaching Automotive Nomadic Customers

Whether you’re a dealership owner, a marketing manager, or a sales executive, you’re in the right place – let’s dive into the 5 social ad campaigns that have been tested and proven to drive success for dealerships!

Branding and Awareness: Introducing The Dealership

First, you need to begin with a Branding and Awareness campaign that keeps dealerships top-of-mind throughout their audiences’ car buyer journey. 

And one of the best ways to do that is to prove that your dealership is DIFFERENT…

Differentiate any dealership from the competition by running ads that promote brand-forward content, such as:

  • “Why Buy Here” copy
  • About us videos
  • Meet the team images
  • Behind-the-scenes videos
  • Testimonials
  • Human-first content

In terms of targeting, use these top audiences:

  • All website visitors (180 days)
  • In-market car shoppers

Target within a 50-mile radius of your client’s dealership address. 

Recommended formats for branding and awareness campaigns include video, image, and story ads, across Facebook, Instagram, and TikTok.

Specials & Events: Vehicle Acquisition

For dealerships struggling with low used vehicle inventory, take advantage of Vehicle Acquisition campaigns that both help dealers acquire used vehicles while also providing shoppers with the ability to get the exact vehicle they want. 

Vehicle Acquisition encompasses the following different messages:

  • Trade In messaging
  • Buy backs
  • Custom orders / Build your car

Try using verbiage along the lines of:

  • “Put cash in your pocket
  • “Get top-dollar for your car”
  • “Now is the time to sell”
  • “Upgrade your ride” 
  • “Build your dream car!”

The best audiences to target include:

  • Expiring leases
  • Shoppers who purchased their last vehicle more than 365 days ago, and who have high household income

Target within a 50-mile radius of the dealership’s address. 

Recommended formats for specials and events campaigns include video and image ads across Facebook, Instagram, and Pinterest as the recommended platforms.

Inform & Educate: Electric/Hybrid Vehicles

Today’s shoppers are extremely impressionable – that being said, encourage Automotive Nomadic Customers to go electric using ads that inform, educate, and excite them. 

Messaging around these new types of vehicles should include:

  • “The future is now”
  • “More range”
  • “No more stopping for gas”
  • “Feel the electric difference”
  • “Cheaper to maintain”
  • “Get to know electric”

To reach the right car shoppers, target users who:

  • Browsed the dealership’s Hybrid/EV SRPs/VDPs within a 50-mile radius of your client’s dealership address. 

Recommended formats include video, image, and carousel ads, with Snapchat, TikTok, and Pinterest as the recommended platforms.

Inventory Ads/Model Lines: Catalog Sales & Conversions

Reach any dealership’s active Nomadic car shoppers with the vehicles most relevant to them, in an effort to keep them engaged.

Include messaging that’s relevant and feels tailored to the user for greater success rate:

  • “Your new [Model Line] is waiting
  • “Looking for a pre-owned car? Here are some vehicles we know you’ll love”
  • “Still interested” 

Target the following audience:

  • All website visitors (30 days) and in-market shoppers
  • Exclude users who have filled out lead forms. 

For retargeting (warm audience), target within a 50-mile radius of your dealership…and for prospecting (cold audience), target within a 25-mile radius of your dealership.

If you’re wondering what types of ads are best, and what platforms will help you drive the most success: focus on video, image, and carousel ads across Facebook, Snapchat, and TikTok.

Customers For Life: Retargeting & A Revolving Funnel

Reconnect with any dealers audience even after they’ve purchased from them to increase customer loyalty through continued communication around:

  • Service maintenancepurchase
  • Follow-up
  • Specials
  • Model line accessories

Upload a custom audience of:

  • Previous customers (especially “sold-not-serviced”)
  • Target within a 50-mile radius of your client’s dealership address. 

And to reach any dealer’s existing customers and transform them into Customers for Life, utilize these additional target audiences within their Customer Loyalty campaign:

  • Upcoming lease expiration
  • Recall Lists

As for best platforms and recommended formats, you should leverage video, image, and carousel formats across Facebook, Snapchat, and Pinterest

Pro Tip: Upload your dealership-client’s sold list (180 days) and build an audience of recent vehicle buyers. Then, retarget. 

Key Takeaways

As we previously said, the automotive industry is highly competitive, and dealerships need a comprehensive social media marketing strategy to attract and retain nomadic customers. 

By implementing the 5 proven strategies discussed in this blog, dealerships can differentiate themselves from the competition, acquire new vehicles, encourage the adoption of electric/hybrid vehicles, sell relevant inventory, and create customers for life. 

With targeted advertising and creative messaging, dealerships can effectively engage with customers at every stage of the buyer journey, making social media a powerful tool in the automotive industry.

But let’s not forget that having an organic strategy to help optimize your paid strategy is important, too…

Don’t worry, we’ve got you covered for paid AND organic: Click here to get instant access to The Auto Marketer’s Ultimate Guide To Reaching Automotive Nomadic Customers on social.

Get instant access to the Ultimate Guide For Auto Marketers

Access our most colossal guide yet, jam-packed with hundreds of tips to help you catch & convert the #1 most unreachable car shopper today.

Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy

Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy

Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today.

Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have little to no attachment to any specific app (or brand) itself.

We know that the average shopper today has 40 mobile apps on their phone and 89% of their total time is split between 18 apps.

And, we know that social media and chat apps are #1 when it comes to where mobile US users spend the most time.

This means that dealers are forced to *try* to be everywhere that Nomadic Customers are in order to reach them…which leads to ineffective “spray-and-pray” advertising.

Read: Softening Automotive Markets Always Lead To Spray and Pray

But is there a proven ad strategy to reach these unreachable customers, without spraying and praying?

Yes.

Most dealers love Facebook and Instagram’s targeting capabilities, but you should be aware that without a true omni-social strategy, many automotive intenders in your market will never put you in their consideration set when it comes time to purchase. 

Why?

Because you missed them on the 6 other apps they’re using outside of Meta.

The Proven Omnichannel Advertising Strategy

The most effective strategy for reaching Nomadic Customers is to implement an Omnichannel advertising approach across social media. 

Omnichannel is THE customer and user-driven advertising strategy that focuses on the individual user instead of a specific channel.

Remember, instead of using 1 or 2 social apps consistently, automotive Nomadic Customers dabble in various apps unpredictably.

Nomadic Customers spend their time roaming social media in pursuit of value – they go to Pinterest to be inspired, Facebook and Instagram to catch up with acquaintances, TikTok to be entertained, Snapchat to have more intimate interactions with their closest friends!

And that’s why an Omnichannel approach is the most efficient for dealers, because it removes limitations set by Automotive Nomadic Customers and maximizes opportunities on social media!

Social media platforms like Pinterest, Facebook, Instagram, and TikTok can be used to target nomadic customers based on their location, interests, and behavior – which will help dealerships to reach potential customers who are in the market for a new vehicle and are in the area. 

Advantages of the Proven Omnichannel Advertising Strategy

Implementing an Omnichannel advertising strategy has several advantages, like: increasing  customer engagement and retention, market share, brand loyalty, and ultimately sales and revenue for dealerships.

It also provides auto marketers with an avenue to reach Nomadic Customers at every touchpoint in their journey, improving the chances of converting prospects into customers and customers into customers for life.

{{Additionally, with the use of customer data and analytics, businesses can create personalized and relevant content that resonates with their target audience, leading to a better ROAI.}}

But here’s the catch: it’s not just about being on all of the channels – in order to truly reach the right user with the right message at the right time, you need the right technology backing you…

Technology that enables all advertising channels to listen to one another and talk back. Technology like BuyerBridge’s EventFlow. 

Omnichannel & BuyerBridge EventFlow

For an Omnichannel strategy to be efficient, it’s critical to track user activity across all active advertising channels and gather key audience insights that will further optimize a dealer’s ads. 

With Omnichannel retargeting, any dealers’s ads will follow users as they engage on different channels and until they take the desired action OR fall out of their shopper score.

But again, this isn’t a simple task – it takes a powerful tool that integrates with the Pixels/Tags of a dealer’s advertising channels and gathers data to be shared across platforms. 

Luckily, BuyerBridge’s EventFlow feature was designed to do exactly that. 

BuyerBridge EventFlow is a channel-specific event tracking feature that tracks website shoppers and their behavior, establishes critical events that take place before/after a user takes action, and sends key data back to active channels to increase conversion rates for your client’s and make their ads more powerful + efficient.

Ready to implement an Omnichannel Advertising strategy without having to worry about the pain-staking technical side of things? Click here to book a demo and learn more about how we can help.

Key Takeaways

Nomadic Customers are unpredictable, and for most auto marketers, reaching them is a challenging, frustrating task…

But by implementing an Omnichannel advertising strategy, businesses can effectively reach and engage with these customers. 

And by targeting customers across multiple social channels, dealerships will increase the chances of reaching and retaining Nomadic Customers. 

Furthermore, the use of customer data and analytics can lead to a better ROI and a more personalized approach. We encourage you to implement this strategy and see the benefits it can bring to your business.

Book a demo with BuyerBridge.

BuyerBridge helps businesses deploy, manage, and measure Omni-social Advertising campaigns at scale.

Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!

Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!

Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here.

In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted to reach auto shoppers only had to cast a very wide net on Facebook and Instagram, and watch the leads roll in. With just 2 channels, auto marketers could reliably deliver their messages to nearly all social media shoppers.

In other words, luck was on our side.

Today, those who understand the Automotive Nomadic Customer will hold the advantage over those who continue their costly spray & pray advertising strategies.

If your goal is to dominate your market and capture more than your share of the Automotive Nomadic Customers, luck won’t cut it anymore.

Instead, you’ll need an omni-social strategy backed by data.

Omni-Social? 

The demographics of your target buyers are changing.

Millennials, for example, now make up the plurality of vehicle buyers. And guess what? They’re not all on Facebook. They’re not all on Instagram…or Snapchat or Pinterest or TikTok either. 

They’re scattered everywhere; and the only way to reach them is with a true omni-social strategy – one that gets your ads, offers, and inventory in front of virtually every vehicle buyer in your market – to ensure you’re gaining share in a challenging market. 

Most dealers love Facebook and Instagram’s targeting capabilities, but you should be aware that without a true omni-social strategy, many automotive intenders in your market will never put you in their consideration set when it comes time to purchase. 

Why?

Because you missed them on the 6 other apps they’re using outside of Meta.

And if you’re not on the majority of these platforms with a real brand presence, engagement, steady frequency, and — yes, ads —you aren’t reaching shoppers throughout the entire customer journey, which began around 90 days ago.

That is, unless you’re employing a true and targeted, omni-social strategy. 

Okay, I Get I Need To Go “Omni-Social,” But Now What?

Well, it’s pretty simple. You first have to answer these 2 questions:

  1. How many shoppers can you reach and on which platforms?
  2. How much money do you need to spend to reach these shoppers on those platforms?

Before you start throwing money at the growing problem of a softening market, it’s important to understand the omni-social opportunities in your own market / DMA.

To answer all of the above, simply use the free MarketAnalyzer created by the team at BuyerBridge. It’s a super-simple tool to help you and your team get a handle on just where the Automotive Nomadic Customer is hiding online. 

As you use the tool, you can adjust the overall radius to where you feel your marketing will be most effective – this allows you to see your target audience and channel opportunities in real time. 

Additionally, you can resize your target market individually for each social channel including Facebook, Instagram, Pinterest, Snapchat, and TikTok. 

(For example, if you don’t want to advertise on Snapchat, just remove it from your report.)

What About Budget?

As with the rest of your marketing spend, there is no one-size-fits-all budgeting strategy when it comes to omni-social marketing.

Every brand and every market are a little different. Therefore, just because a Honda dealer in Dallas determines that dedicating 1/3 of their overall digital budget to omni-social delivers an effective ROI, doesn’t mean that’s the correct mix for you.

Fortunately, by using the MarketAnalyzer you’ll be able to dial-in a reliable omni-social budget starting point. Moreover, because you can adjust your target area by social channel, you’ll quickly learn where the Automotive Nomadic Customers in your market are located and how much it’s going to cost to get your ads, offers, and inventory in front of them.

The only question that remains is do you want to dominate your market in 2023 and beyond by going all-in on a true omni-social marketing strategy?

…or do you want to continue costly spray and pray advertising with the hope you’ll capture your share of the Automotive Nomadic Customers? 

Check out the MarketAnalyzer now and start reaching the Automotive Nomadic Customer today.

Quickly calculate suggested ad spend, ROAI, and audience size across social media.

Unlock Our Free MarketAnalyzer Tool to identify how to maximize any dealer’s target audience + advertising budget across the most popular platforms today.

BuyerBridge 2022 Annual Recap

BuyerBridge 2022 Annual Recap

A Look Back At 2022

What a year! 2022 was packed with growth, from our partners and platform to our company and company culture.

Before we jump into the new year and all that lies ahead, we want to take a moment to reflect on the past year and recognize “wins,” whether they’re big or small, personal or professional. 💪

And this blog is our way of doing exactly that. Let’s take a little look back at the past 365 days, and remember some positive moments for BuyerBridge as a company and the individuals behind our powerful AdTech!

January 2022

  • We started a bi-weekly coffee club, where our team sips on a cup of delicious “jo” together and has virtual break room chats. Shout out to everyone in our Culture Club! 
  • Ad ops and creative pushed out 13 brand-new Playbooks for every dealer’s model-line needs!
  • Omnichannel Advertising in BuyerBridge was officially set LIVE – which means that users can now deploy, and manage ads across not only Facebook & Instagram, but Snapchat, TikTok, and Pinterest as well.

February 2022

    March 2022

    • We had a March Madness company bracket – congrats to Partner Experience Manager, Rachel Barker, on building a first-place winning bracket!
    • Sidnei Lechado joined our dev team as a full-stack developer
    • Our entire team flew down to Sarasota, FL for a 3-day company retreat, where we held team-building exercises, workshops, outdoor activities, and more! 

    April 2022

    • Did you know that 40% of Snapchat users do NOT use alternative social platforms on any given day? That’s why it’s critical for all dealers to have an organic presence on Snapchat, and we created 2 assets to help.
    • Dev made changes to our powerful MarketAnalyzer tool so that it can be Whitelabeled so  that the tool can be leveraged by our Partners as their own. Try the MarketAnalyzer tool!
    • An eggciting 😉 competition took place, where we had each team member paint an egg and we voted which one was the best…which to no surprise, our Social Media Designer, Samantha’s, Mona Lisa egg took 1st place. 

    May 2022

    • Our ENTIRE Playbook Library was opened for deployment across ANY available social channel: Meta (Facebook & Instagram), Snapchat, TikTok, and Pinterest.
    • We published a blog to educate auto agencies on the top 10 social media stats they need to know in 2022: Read Blog
    • New videos were added to the BuyerBridge YouTube channel! Subscribe to our YouTube channel here.
    • Our UI / UX Designer, Nathan, got MARRIED! Congratulations again, Nathan! 💒 
    • BuyerBridge had the honor of presenting our first ever LIVE workshop, “Is Your Ad Strategy Set Up For Scale? 6 Questions To Put It To The Test,” at Digital Dealer 2022 in Tampa! Watch a replay of our presentation now.

    June 2022

    • With so many Playbooks in the Playbook Library, we provided a way to filter Playbooks by Channel, Type, Brand, Focus, and more!
    • BuyerBridge’s Director of Ad Operations, Phil M, popped the question and got ENGAGED!! 💍
    • Our Co-Op specialist, Murray H, welcomed a baby-girl into the world.
    • We made some big changes to our platform so that it is “all inclusive” for all industries, not just automotive! Learn more here.

    July 2022

    • Our first “Trade-Pending” Playbook was released. 
    • We amplified the existing Account Settings section of the dashto include an Account Branding section, plus allow users to make customizations to their personal information. 
    • One of our most exciting projects yet was launched, the BuyerBridge Campaign Management Tool – think of it as “ONE single Ads Manager to rule them all”

    August 2022

    • Dev rolled out a new feature where BuyerBridge users can upload any image as their User Profile Icon within BuyerBridge – PLUS, make changes to their Username, Password, and Email Address.
    • Product and Dev worked together to offer Organization’s the option to add Organization Branding, and additional advantages for Whitelabeled users. 
    • We gave auto agencies the ultimate 6-Question Ad Test to help them scale their social ads with a proven ad strategy that will work every time: Read blog.
    • After doing a deep dive into how users leverage BuyerBridge, we determined that Aleena B was our TOP user of the BuyerBridge platform within the previous 60 days. 
    • Our Director of Ad Operations, Phil M, tied the knot, taking on another important role as “husband!” 
    • BuyerBridge Support Analyst, Eugene M, got officially Facebook Blueprint Certified! Huge success – thank you for learning and leading!

    September 2022

    • We revealed the “6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social.
    • Technical content creator, Miranda K, welcomed a baby boy – so exciting! 
    • Hurricane Ian hit South Florida, the hub of BuyerBridge’s team…luckily, our other team members jumped right in, helping out with tasks where needed and even providing other team-mates with power. Everyone stayed safe and even made the best of it!
      • Eric and his family built the ultimate hurricane-proof tent
      • Nathan and his family took advantage of the time offline with card games!
      • Katelyn welcomed Brooke into her home for power…and breakfast! 🥓  

    October 2022

    • One of our “agency partners for life,” gushed about BuyerBridge in an AMAZING review. Check it out 👇 

    • Our Marketing team launched a brand-new educational series, the  Automotive Nomadic Customer Series…and they pushed out a TON of exciting content surrounding the #1 most unreachable car shopper today: 

    November 2022

    • We published a new blog to inform auto marketers about how the Automotive Nomadic Customer is costing them money, read: “Is This Car Shopper Costing You Money?”
    • Marketing released a 4-question quiz to help auto marketers identify important gaps in ANY digital media strategy, and fill those gaps using our 20 free Business Profile Setup guides.  
    • Did you attend the State of Automotive? It’s a HUGE virtual event with some of the best minds in the Automotive and Digital Marketing industries…including BuyerBridge’s CEO, Pete Petersen, and VP of Product, Danny Watts!

    • Our VP of Marketing, Brooke, got ENGAGED! 👰‍♀️🏕
    • We’re furthering our expansion efforts for Canada, which is why we had to seize the opportunity to add Snapchat expert, Kevin O’Rourke, to our team!
    • Team members in Sarasota gathered together to support student scholarships at the University of South Florida’s event, Brunch on the Bay,  where our company was sponsors!

    December 2022

    • The team has been working long and hard on building our most exciting tools yet, the Ad Launcher and Ad Builder, which  FINALLY got released into Beta. Here’s what our Partners are saying about the tools: “This is great,” “A game-changer,” “Can’t wait to use this!”
    • Partner Manager, Amy I, got married and took some time to celebrate in Costa Rica!
    • Sarah, our Partner Experience Manager, announced that she will be welcoming a baby into the world in 2023. HUGE congrats! 👶🛼
    • We welcomed a brand new VP of Business Development and Strategic partnerships, Ali Fawaz, to the team.   
    • Our Automotive Nomadic Customer Series continued, with live webinar #2: “5 Digital Strategies Proven to Catch & Convert the Automotive Nomadic Customer” 
    • BuyerBridge’s annual Gingerbread Contest was a HIT, and wow do we have some talented, creative people on our team. Hagrid’s Hut took home gold! 

    2023 Is Here

    Overall, 2022 was a great year, where we continued to both learn and grow in an effort to better help our Partners drive success via social media ads.

    Collectively, our team added over 180 new Playbooks and released 30+ brand-new product features / enhancements. 

    Thank you to all who played a part in making the past year so memorable, and Happy New Year! 

    Is This Car Shopper Costing You Money?

    Is This Car Shopper Costing You Money?

    Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎

    When we break-down past events, you’ll find that it’s not as sudden as you think! There are a handful of factors that have been catalysts for this decrease in auto shopper leads…

    It all started with the explosion of digital media – which soon created a much more complicated, costly customer – the Automotive Nomadic Customer

    But what is the origin of these Automotive Nomadic Customers? Why are these car shoppers so hard to reach? And how can auto marketers get ahead of them? 

    The Digital Media Explosion

    Less than 20 years ago, the mobile phone didn’t really exist! 

    But in 2007, when the first truly groundbreaking mobile device was released (ever heard of the iPhone?! 😉), smartphones began paving the way to a monumental digital media  evolution.

    And each year, with more and more digital opportunities added to the stack – the  digital landscape has become shockingly vast.  

    Ever since, there has been a seismic shift in the depth of the digital landscape.

    The digital media timeline below speaks for itself: 

    Little did we know that as a result of these new, exciting developments in technology, auto marketers would be faced with two VERY costly challenges in the future.

    2 Most Expensive Challenges For Auto Marketers Today

    The two challenges are…

    Ask yourself: Have you noticed a change in lead volume for you or your clients over the past 2 years?

    During the first webinar of our brand-new educational series, The Automotive Nomadic Customer Series, we asked our audience the above question, and 57% of auto marketers reported seeing a decrease in lead volume over the past 2 years!

    Yet automotive marketers continue to invest more time and more money, arriving at the same destination…

    In a 2021 survey from HubSpot: 44% of marketers predicted they would need to spend 5x more $$$ to hit the same goals in 2022 as they did in 2021.

    But with BIG bucks at stake, do you really want to throw your ad dollars against the wall with the HOPE that they’ll stick?  

    The Shift: Traditional Digital vs. New Digital

    Back to the Traditional Digital era, or what some might call, the era of “Spray & Pray” advertising: decisions were simpler, advertising was easier, and most importantly…advertisers could reach a larger audience for less money! 

    But that was before the shift to targeted digital advertising, which provided advertisers with an even better solution to reach the right audience, at the right time, for even CHEAPER!

    …UNTIL the most unreachable car shopper, the Automotive Nomadic Customer,  surfaced.

    And with the recent discovery of this mysterious customer, alongside endless options of “New” Digital, dealers are in a frenzy –  spending a ton more money in an effort to find this car shopper who is seemingly nowhere to be found.

    In NADA’s Mid Market Report Analysis below, you can easily identify the large increase of ad spend being thrown at the internet in 2021, compared to 2016 (prior to the Automotive Nomadic Customer)!

    Here’s the thing: going back to a “Spray & Pray” strategy in today’s NEW digital landscape, where there’s countless digital mediums, will simply not drive the same success it once did. 

    Instead, auto marketers need to dig deeper into how the Nomadic Customer consumes digital media.

    How Does The Nomadic Customer Consume Digital Media? 

    On average, the automotive Nomadic Customer spends over 8 hours / day consuming digital media across social, search, games, OTT, messaging, news, etc.

    Every year, the Nomadic car shopper is choosing to consume more and more “New” Digital media per day over “Traditional…” 

    And they’re doing it all on mobile, which to no surprise, the #1 most used mobile apps are those categorized as social media / chat apps

    How To Get Ahead Of The Most Unreachable Car Shopper

    Understandably, the extensive number of “New” Digital mediums available for auto marketers to advertise on today can be overwhelming. 

    But you have to start somewhere…and in this case, the best place to start is with this quiz to determine whether or not you’re maximizing your organic exposure!

    After you take the quiz, we’ll make sure to send you 20 FREE organic guides to help you get a jumpstart on the most unreachable car shopper today!

    Key Takeaways

    Consumers are congregating on a ton of common mediums – and this provides a unique opportunity to reach them – if you’re paying close enough attention. 

    Click here to watch our FULL webinar, “Why Is The Automotive Nomadic Customer Costing Dealerships BIG Bucks $$$” and learn more about out how auto marketers can reach these customers in hiding, without wasting ad media dollars along the way.

    Find out everything you need to know to catch and convert the #1 most unreachable car shopper today.