New Facebook Marketplace Listing Solution: The BuyerBridge Marketplace Management Tool

New Facebook Marketplace Listing Solution: The BuyerBridge Marketplace Management Tool

Before September 13th, we had it pretty easy:

Both dealers and agencies could post + manage inventory on Facebook Marketplace at scale, 100% automated.

But that was all about to change…

The Problem: Facebook Marketplace Listing Automation Deprecation

As of September 13th, 2021, Facebook has discontinued the distribution of inventory partner catalog listings on Facebook Marketplace.

You’re probably thinking “WHY?!,” and you’re not alone…

Here’s what we can tell you:

  • According to Facebook, this shift is due to recent consumer trends and increased demand on Facebook for shipped goods with an onsite checkout.
  • Facebook is choosing to prioritize and reallocate internal product resources to meet this demand.

But what does this mean for agencies and their dealer clients?

Well, say goodbye to bulk uploads and maintaining dealership Marketplace listings at scale through the use of Marketplace catalogs. 🥵

As an alternative, Facebook will be encouraging manual uploads to Marketplace through the “Manage Inventory” tab on their Business Page.

Don’t panic, because while Facebook is encouraging manual uploads to Marketplace as an alternative, we have recently built a new Facebook Marketplace solution!

Introducing: the BuyerBridge Marketplace Management Tool. 👋

The Solution: BuyerBridge’s Marketplace Management Tool

We’re so excited to be able to provide agencies and their dealer clients with a Facebook Marketplace solution to help:

  • Evaluate a dealer’s current inventory
  • Run that information against what has actually been posted on Marketplace
  • And generate what we refer to as “Marketplace Tasks.”

While this Marketplace solution requires a bit of manual lifting from your agency (or clients), it drastically reduces the time it takes to identify, post, update, and delete dealer listings.

BuyerBridge generates “Marketplace Tasks” that make it easier for you (or your dealers) to understand exactly which vehicle listings have sold, were recently updated, or need to be added…

…saving users potentially hundreds of hours sorting through dealership inventory/DMS systems.

Go inside our new Marketplace Management Tool here!

The Marketplace Management Tool solves multiple pain points when it comes to listing vehicle inventory on Marketplace:

How The Marketplace Management Tool Works

Want to skip the reading and see how it works? WATCH NOW: BuyerBridge Marketplace Management Tool Walkthrough 👀  👇

Adding, updating, or deleting listings on Marketplace using the Marketplace Management Tool is as easy as it will get.

All you have to do is click the “Start Posting” button to begin running through ALL tasks! (Users can also choose to run through each Task Group separately if they want to go that route.)

BuyerBridge will immediately display a Task Panel that slides out and allows users to easily walk through each task using a simple step-by-step guide.

Users can then drop directly into the Facebook Listing Form (or Manage Inventory page) without having to leave the platform!

Next, all you have to do is pull the form or page up side-by-side with our Management Tool to easily copy & paste the new or updated fields, or mark the vehicle as sold.

After a task has been completed, BuyerBridge will populate the next task required until there are “0” tasks left. Boom – it’s as simple as it gets. ✅

Key Takeaways (+ Coming Soon: Automation Tool!)

BuyerBridge has invested heavily in ad tech and inventory management to help agencies and dealers scale.

While our current Posting & Management Tool will help you and your clients post vehicles on Marketplace, it still requires some manual work from your agency…

…but STAY TUNED – we are continuing to work towards creating a more automated and scalable Facebook Marketplace posting solution which we can’t wait to show you.

For now, get a quick walkthrough of our Marketplace Management Tool here, and see how much time your agency and clients will save posting + managing listings on Marketplace.

Fast & Automated Reporting Tool For Auto Agencies: The BuyerBridge Report Builder

Fast & Automated Reporting Tool For Auto Agencies: The BuyerBridge Report Builder

The Power (and Pain) of Agency Reporting 

The Power

Considering that the performance of your dealers’ Facebook ads is a pure reflection of your agency and can easily result in churn…

…proving ROI to dealers isn’t something to take lightly.

Some dealers simply want to see that they’re building brand awareness, while others want to see how many vehicles they sold.  

Want to prove ROI to your dealer clients? Click here to check out our Offline Event Uploader Tool! 

If your agency doesn’t paint the “pretty performance picture” that dealers want and can understand, your client could decide that it’s not working out anymore.

I Don't Think That Means What You Think It Means

We know how critical reporting is, yet reporting on your client’s ad performance isn’t always a walk in the park. 

The Pain

How does your agency currently put together performance reports for dealers? 

If I had to guess, you’re either doing it 100% manually (ouch!), or using third-party apps to lend you a helping hand (still ouch!).

And I say “helping hand” loosely, because more times than not your agency is still expected to put all the pieces of the performance puzzle together. 👎

But isn’t the whole point of using these third-party apps to make the process of reporting on performance easier?

Let’s face it, when you’re reporting on multiple areas of performance, for multiple dealers – there’s a TON of back and forth between apps, which means a ton of time wasted. 

Plus, third-party apps consume your time and $$$ for a project that your dealers will likely only spend 5-10% of their time reviewing, and will STILL need you to break down further for them. 

Luckily, your agency doesn’t have to worry about trying to put all of the pieces of the “performance puzzle” together anymore…

Enter: BuyerBridge’s “Done For You” PDF Report Builder

Want help building customizable performance reports for your auto agency’s dealers? Reports that will actually increase your agency’s profitability and reduce churn rates?

You’re in the right place…😏

Say hello to BuyerBridge’s brand-new tool: The BuyerBridge PDF Report Builder, where reporting on your clients’ performance is as painless as ever. 

Monthly Facebook Performance Report

We took all the greatest reporting features you can find in BuyerBridge’s real-time platform, and made it so that your agency can now customize, brand, and deliver your own downloadable PDF reports to your clients.

Inside Of The BuyerBridge PDF Report Builder

The BuyerBridge platform includes dynamic reporting that ranges from Facebook ads and Marketplace to Budgeting and Offline Event Attribution, plus so much more! 

With the rollout of BuyerBridge’s newest feature, agencies now have the ability to create CUSTOM performance reports using:

✅ Your agency’s branding
Personalized metrics
And custom report templates!

Customizable PDF Report Template

Using our Custom Report Templates and layouts, you will be able to decide the layout of each page, and whether the data is represented by Funnel, Billboard, Graph—you name it!  👀 📈

Then, your agency can add and customize data from 4 different BuyerBridge reports for every dealer client, including:

  • Facebook Marketplace 
  • Facebook Budgeting
  • Facebook Advertising
  • Facebook Offline Events 

Here’s an example:

Campaign Actions And Cost Reporting

Finally, when you’re done, utilize your agency’s customized Report Templates within BuyerBridge to generate a PDF Performance Report for any of your dealers – ALL at the click of a button! 

And in case you want to make it even easier, you can always use our standardized, ready-to-go template!

Key Takeaways

With the BuyerBridge PDF Report Builder, your agency will save time, money, and the pains associated with manual report building or using multiple third-party apps. 

You will have the ability to customize reports to show only the results you want to review with your dealer clients and make each report dealer-specific! 

By minimizing the time that your agency spends on compiling data to create performance reports, you can maximize the time you spend on crucial work…

…like constructing killer campaigns that are high performing or completely scaling your agency! 🚀

Our brand-new PDF Report Builder is a “done-for-you” service and makes it easier than ever for your agency to report on campaign performance in a way all dealers will understand! 

Click here to request a demo and see exactly how BuyerBridge will power your agency and drive success for both you and your clients. 

Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers

Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers

What Is BuyerBridge?

Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers.

If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help make your life easier, and there’s nothing else quite like it.

[WATCH NOW] BuyerBridge On-Demand Demo: The Powerful Facebook AdTech Platform For Auto Agencies & Resellers

BuyerBridge is designed to give you everything you need to scale your business in a single platform, to help you:

  • 🚙 Set clients live, and start driving results, faster than ever
  • 🚀 Increase outcomes with our fully optimized, ready-to-deploy ad campaigns
  • 📈 Determine Facebook ROI with robust, real-time reporting
  • 🚨 Easily identify accounts that need immediate attention
  • ➕ So much more
  • What Can Your Agency Expect Using BuyerBridge?

    Effortless Onboarding

    Onboarding is the first and most critical step in setting a new dealership Facebook Ad Account up for success, yet it can also present the most challenges.

    From getting Facebook Page access, integrating a dealership’s inventory, installing the Pixel, and getting ads live…

    …there are countless areas where things can get held up.

    Luckily, using BuyerBridge’s Onboarding System, your agency will be able to set clients live faster and begin driving results sooner than ever before!

    Here are a few of our favorite features of BuyerBridge Onboarding:

  • Product Selection: We offer diverse packages including Marketplace, Advertising, or Marketplace & Advertising, to help you meet your clients’ specific Facebook strategies.
  • Facebook Account & GTM Setup: Our Onboarding System gives agencies the control they need to easily create and deploy a Google Tag Manager (GTM) script.
  • Inventory Integration: Sync your clients’ inventory in seconds, with either Website or Feed Inventory.
  • Call Tracking & Lead Destinations: Set up Call Tracking to attribute incoming calls to BuyerBridge advertising efforts, and our Lead Destination tool to help your dealers capture Facebook leads instantly in their CRM.
  • Click here to read more about how our effortless Onboarding system will advance your agency!

    Our [33+] Ready-To-Deploy Playbooks

    Creating successful advertising campaigns for even a handful of clients takes a skillful team, not to mention loads of time – and time is $$$.

    From identifying the various campaign objectives of each dealership to the creative and copy of the ads to curating your target audience and setting it all up in Facebook (accurately)…your day disappears without warning. 👋

    That’s why we’ve built out 33+ Playbooks that help your auto agency go to market with Facebook and Instagram ad campaigns that are ready-to-deploy and completely optimized.

    The BuyerBridge Playbooks deliver entire ad campaigns from top to bottom:

  • 💡 Dealer specific campaign strategy
  • 🎨 Engaging Ad creative
  • 🗣 Captivating Ad copy
  • 🎯 Precise audience targeting
  • …and will be deployed in just ONE click of a button.

    Each campaign is constructed following Facebook’s best practices (while continuing to fully optimize for your dealer’s goals)!

    Whether your dealer client wants to showcase their brand, or is low on inventory and wants to entice their audience to either trade-in or sell their vehicle back – we’ve got you covered.

    Click here to find out more details about BuyerBridge’s Playbook Library and the Playbooks inside!

    Every Playbook has been developed to conquer various campaign objectives, like Prospecting, Retargeting, Lead Generation, Reach, and Traffic!

    The BuyerBridge Playbooks are the answer for both your agency and clients. Click here to request a demo and check out how the BuyerBridge platform will be a total game-changer for your agency.

    Robust, Real-Time Reporting

    Who wants to have to use multiple third-party applications to establish results for your clients?

    The BuyerBridge platform is loaded with critical data that will make it incredibly easy for your agency to prove Facebook ROI to your clients!

    Some dealers simply want to see that they’re building brand awareness…

    …and other dealers want to see how many vehicles they sold thanks to their efforts and $$$ on Facebook!

    Thankfully, BuyerBridge Reporting makes it easy to understand the full picture with reports on Facebook Advertising, Marketplace, Offline Events, Inventory Health, Budget Pacing, and SO much more!

    Your agency doesn’t have to try to put all of the pieces of the puzzle together, because BuyerBridge has done it already for you.

    (Plus, BuyerBridge provides agencies with the ability to download a PDF Performance Report that contains 4 core reports to review with your clients!)

    Simple Account Monitoring

    There are countless things that can go wrong within your dealer clients’ accounts to prevent them from driving results, and BuyerBridge monitors 15 of them!

    It could be that we’ve lost access to your dealer’s Facebook Page, and you need to either change the page or resend a page request.

    Big or small, every minute that an issue remains undetected is an opportunity lost!

    With BuyerBridge’s Monitoring System, your agency won’t have to worry about losing any opportunities.

    …in fact, BuyerBridge will actually establish additional opportunities within the platform for each account!

    BuyerBridge displays Account Alerts & Notifications so that your agency will be able to:

  • Easily determine the status of your client’s accounts
  • Quickly identify any issues with any accounts
  • Resolve the specified issue based on the actions required
  • Identify potential opportunities
  • No matter how fast or large your agency grows, you will be able to get ahead of any issues with your client’s account before they do!

    Key Takeaways

    Don’t invest any more of your agency’s time and money (or sanity) on other third-party applications that don’t have any horsepower!

    BuyerBridge will provide your agency with:

  • Fast and accurate Onboarding
  • Ready-to-deploy Facebook ad campaigns
  • Access to robust reporting
  • The ability to easily monitor accounts
  • …and so much more!
  • Click here to watch our On-Demand Demo video now and see for yourself how BuyerBridge will make your agency’s life a little easier, and your clients’ results better than ever.

    WATCH NOW: BuyerBridge Instant Demo

    Go behind the scenes of BuyerBridge, the most powerful Facebook AdTech platform for automotive agencies!

    Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool

    Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool

    Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from Facebook and Instagram ad campaigns.

    Your clients hand you $1 with the expectation that you’re going to turn that into $2-3. Do that, and chances are they’ll reinvest that money right back into you – talk about a win-win.

    Dealers like numbers, they like facts and to see the fruits of their labor (advertising investment) in the form of results.

    But metrics like # of Leads, Cost-Per-Lead, and Reach only mean so much for so long…

    …so how does your agency PROVE to clients that they’ve truly made the right decision investing with YOU? That their investment was a wise one?

    We’ll tell you how: offline events, AKA sales matchbacks!

    Running sales matchbacks is just one of BuyerBridge’s MANY features that will make your agency’s life easier, and clients’ results better…

    [WATCH NOW] BuyerBridge On-Demand Demo: The Powerful Facebook Adtech Platform For Agencies & Resellers

    The most effective way to prove Facebook ROI to your clients is by running offline event matchbacks to track unit sales back to your dealers’ Facebook ads, and we’re about to break down why.

    The Beauty Behind Tracking Offline Events

    Offline events are interactions with customers that take place offline (e.g., a vehicle purchase, service appointment, etc).

    When someone walks into a dealership with the intention of purchasing a vehicle or receiving some type of service, oftentimes – it’s no coincidence.

    Likely, there was something the customer either saw or heard that prompted them to travel to your client’s dealership. For instance, an ad on Facebook!

    Did you know that your agency can actually upload your client’s CRM list, and run a matchback report that will reveal who clicked or viewed an ad before they went and bought from the dealership?

    Amazing, right?!

    Reporting on offline performance leaves nothing up for interpretation and can be super simple if you have the right tool, a tool like the BuyerBridge Offline Event Uploader Tool. 

    The BuyerBridge Offline Event Uploader Tool 

    Our Offline Event Uploader Tool enables agencies to upload offline events and evaluate attribution of those events to their advertising investments on Facebook – directly within the BuyerBridge Platform.

    We wanted to create a tool that provides value-added benefits beyond those available with Facebook, and it’s as easy as 1, 2, 3. 

    1. Download customer data.
    2. Prepare and upload.
    3. View results! 

    The Offline Performance Report includes: 

    • Total Offline Purchase Events: The number of events that occurred in the given time period.
    • Attribution Window Matrix: How the customers’ events you uploaded could be attributed to ads on Facebook (viewed an ad and did not click, viewed and did click on an ad)(1 day, 7 days, 28 days). 
    • Events Attributed to Facebook ads: The number of MATCHED events that occurred in the given time period.
    • Cost Per: The accounts ad spend over a select time period, over the # of events attributed to Facebook ads. 

    The results generated in the BuyerBridge Offline Performance Report enable agencies to prove ROI to clients with facts like, “in the past 90 days, 272 units sold were attributed to your advertising efforts on Facebook, at a cost of $239.22 per unit sold.

    Meaning, $239.22 of your dealer’s ad spend is all it took to result in a vehicle purchase…talk about a return on their investment. There’s nothing quite as satisfying as being able to tell a dealer that the ads you ran for them resulted in a concrete number of units sold!

    The BuyerBridge Offline Event Uploader Tool makes the process of uploading offline events simple and provides your agency with a way to generate matchback rates more efficiently than with Facebook.

    Key Takeaways

    For many reasons (especially the current changes happening on Facebook), offline events are more important than ever

    Through tracking Offline Events, your agency will be able to track the effectiveness of campaigns at the Ad Level.

    And by using BuyerBridge’s Offline Event Uploader Tool, it’s EASY, FAST, and ACCURATE!

    Don’t miss out on all of the inventive ways the BuyerBridge Platform continues to add value for both your agency and clients.

    Click here to schedule a demo and see how your agency will prove undeniable ROI to your dealer clients, PLUS increase their ad spend with you. 

    WATCH NOW: BuyerBridge Instant Demo

    Go behind the scenes of BuyerBridge, the most powerful Facebook AdTech platform for automotive agencies!

    Important Image Sizes for Your Dealer Clients’ Facebook Ads

    Important Image Sizes for Your Dealer Clients’ Facebook Ads

    Why Image Size Matters 

    Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past!

    It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at.

    One of the biggest reasons for low quality images is because they haven’t been sized correctly – which you think would be pretty straightforward, right? Wrong!

    When it comes to Facebook, it’s not as simple as “one size fits all.”

    From the Facebook Feed to Facebook Stories and Marketplace to Messenger Sponsored Messages, image sizing varies…

    …and trying to keep track of these different image dimensions and applying them to each image takes up so much of your time, patience, and requires additional resources (aka $$$). 👎

    Don’t worry though – we’re here to make sure that you know the exact image sizes to achieve the highest quality image within your Facebook ads!

    Facebook Ad Image Sizes & Pro Tips for Your Agency’s Clients 

    If you don’t use Facebook’s best practices for image sizes, you’re risking:

    • Pixelation and weird image stretching (which negatively impacts BOTH your agency’s status as an expert, but your dealer clients’ engagement rates and outcomes!!).
    • Displaying a cut off image that removes your clients’ messaging, and prevents their audience from viewing the entire picture.

    Fun Fact: BuyerBridge automatically resizes images according to the placement of your ad, and Facebook’s best practices. Click here for a demo so we can walk you through all of the ways we will make your agency’s life easier.

    BUT you can avoid risking anything by following these image size guidelines and pro tips when resizing your clients’ Facebook ad images: 

    Facebook Feed

    Image Size

    Ratio: 1.91:1 to 1:1

    • Landscape (1.91:1): 1200 x 627 pixels
    • Square (1:1): 1080 x 1080 pixels

    Pro Tips

    1. Use an Image that is at LEAST 1080 x 1080 pixels. 
    2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
    3. Make sure that your file size does not exceed 30 MB

    Facebook Marketplace 

    Image Size

    Ratio: 1:1 

    • 1080 x 1080 pixels

    Pro Tips

    1. Use an Image that is at LEAST 1080 x 1080 pixels. 
    2. Make sure that your file size does not exceed 30 MB

    Facebook Stories & Messenger Stories

    Image Size

    Ratio: 9:16 

    • 1080 x 1920 pixels

    Pro Tips

    • Facebook Stories run from the top of a phone screen all the way to the bottom…so if you want to avoid your image covering your call-to-action, be sure to leave about 14% (250 pixels) of the image free from any text or logos.  
    • Use an Image that is at LEAST 1080 x 1080 pixels. 
    • Do NOT upload an image that has a width less than 500 pixels  – that is the MINIMUM width required!
    • Make sure that your file size does not exceed 30 MB

    Facebook Right Column

    Image Size

    Ratio: 1:1 

    • 1080 x 1080 pixels

    Pro Tips

    1. Use an Image that is at LEAST 1080 x 1080 pixels. 
    2. Do NOT upload an image that has a width less than 254 x 133 pixels  – that is the MINIMUM width required!
    3. Keep in mind that these images are quite small, so Facebook’s best practice is to exclude text from the image used. 
    4. Don’t forget, Facebook Right Column ads are formatted for desktop-only! 

    Facebook Search Results 

    Image Size

    Ratio: 1.91:1 to 1:1

    • Landscape (1.91:1): 1200 x 627 pixels
    • Square (1:1): 1080 x 1080 pixels

    Pro Tips

    1. Use an Image that is at LEAST 1080 x 1080 pixels. 
    2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
    3. Make sure that your file size does not exceed 30 MB
    4. Feel free to simplify your agency’s life by using the same image from your Facebook News Feed ads for ads placed in Facebook Search Results…they’re the same exact size! 

    Key Takeaways 

    Different dealers with different campaign objectives means various images and placements – which also means A LOT of your time will be dedicated solely to resizing images.

    How you choose to approach this task is up to your agency, but why waste your time if you don’t have to?

    …because you don’t!

    With BuyerBridge, your agency can forget about having to resize images.

    From image sizing to ad creative, targeting and more –  we will make sure your entire process from start to finish is effortless, FAST, and accurate.  ✅

    Let us show you how, click here to request a demo and see how you will never have to worry about image size optimization for your clients’ Facebook ads again.