13 Best Practices to Optimize on-Facebook Lead Ads for Your Auto Agency’s Dealer Clients

13 Best Practices to Optimize on-Facebook Lead Ads for Your Auto Agency’s Dealer Clients

Optimizing on-Facebook Lead Ads for Your Dealer Clients

Leads offer your agency’s dealer-clients an opportunity to discover and pursue people who have shown initial interest in their auto inventory or services that they offer.

As an automotive agency, I’m sure I don’t have to tell you how critical generating leads is for the success of your client’s business.

But ask yourself, what are you doing to ensure that your clients’ lead ads effectively and consistently attract quality prospects?

With 2.6 billion active users monthly and 1.73 billion daily, Facebook is a powerful platform that your agency can utilize to acquire leads and achieve high outcomes for your clients.

Although, achieving results doesn’t happen miraculously, no matter how powerful the platform…

That’s why we’re writing this, to make sure that your auto agency uses best practices for On-Facebook Lead Ads, to advance the success of your dealer clients!

13 Best Practices to Enhance Lead Ad Performance & Conversion Rates

Just because your auto agency utilizes On-Facebook Lead Ads for your dealer-clients doesn’t mean that positive outcomes will occur out of thin air!

Numerous factors play into generating favorable results, so be sure to consider the following best practices:

1. Use a Lookalike Audience:

Specifically for Lead Ads, a best practice is to base an audience on existing customers or leads to reach those likely to convert. 

Target individuals with characteristics that are reflective of your current customer base.

2. Run Your Ad on Instagram:

Depending on where your client’s target audience hangs out, you will want to think about expanding the reach of their campaign by placing ads on both Facebook and Instagram.

Use Automatic Placements to optimize the delivery of the ad and reach quality prospects! Remember, quality over quantity.

3. Budget Appropriately:

Who is it that your client is trying to reach? If their current answer is “Everyone and anyone,” you may need to help them reassess and reallocate their spending.

Having too many leads might negatively affect the results of your dealer-clients’ investments.

Facebook doesn’t offer a way to budget monthly, but BuyerBridge does! We calculate your monthly spending based on your desired weekly budget, and you can make changes accordingly.

To learn more about how BuyerBridge will add value beyond Facebook for your agency,
click here.

4. Engage Your Audience With Videos and Images:

Make your ad both engaging and relatable for your clients audience. Don’t only resort to displaying standard images of their inventory.

Try and get your clients to also send you personalized videos or images relative to their dealership. 

Boring ads do not result in high engagement rates!

5. Make the Intro Relevant:

Use the Instant Form intro section to include an intriguing headline and provide your clients prospective customers with a relevant description that better communicates information about their dealership or inventory.

6. The Less Information, the Better:

Keep the Instant Form questions to a minimum by prioritizing the information most valuable and aligned with the goal of your dealership clients.

Ask as few questions as possible to increase the chances of successful form submissions.

7. Provide an Applicable Call To Action (CTA):

Encourage prospects to click on the ad so they actually see your form. Your ad should immediately answer “What’s in it for them” to convince them to click through to the form.

An example of a relevant CTA for an ad would be to show your dealer-client’s online Trade Tool, and a CTA that says to “Sign Up,” to get started with their free trade instantly.

8. Decrease Difficulty to Increase Leads:

Use pre-filled fields! Include questions that will automatically fill answers based on data already gathered by Facebook. This will only make it easier for people to fill out your clients form, which means there’s a larger chance they will submit it! 

9. Minimize The # of Short Answer Questions:

Having questions that require an open-ended response may cause prospects to disengage with your clients form…but that’s the opposite of what your agency wants.

What your agency can do is use multiple choice questions to obtain almost identical information!

10. Advance With Multiple Choice Questions:

Better qualify leads for your client by asking multiple-choice questions. For example, ask them what their timeline is for purchasing a new vehicle, when they last received a specific auto service, or even the average number of people in their car!

To achieve a higher conversion rate, include fewer multiple-choice questions. If you’re seeking lower quantity but higher quality leads, more multiple-choice questions will be the way to go.

11. Customize Your Completion Screen:

You should personalize the screen that people are directed to Once the Instant Form has been submitted.

The screen can say thank you and encourage them to visit your website to continue driving their engagement.

12. Retarget Engaged Audiences:

There will always be people who start filling out your client’s Instant Form, but drop off before finishing.

Whether the form lost their interest or they merely got distracted, you can retarget these individuals by creating an “Engagement Custom Audience.”

In your subsequent ads, provide more value and remind them why they began filling out your form in the first place.

13. Run A/B Tests on Form lengths:

Test the different Form lengths with A/B testing and measure rates such as completion, cost per lead, and cost per conversion.

You can then use the data collected to decide which Lead Form length meets the goals of your dealer clients! 

Following a successful lead form submission, it’s your agency’s job to ensure your dealer clients provide the acquired leads with offers and additional information about their business. Get them to pull the trigger and convert.

A Simpler Solution 

We’ve discussed many factors that are crucial for your agency to consider when optimizing On-Facebook Lead Forms for your dealer clients!

It’s a lot of information to both absorb and apply, while keeping your clients goals in mind. Yet, none of this can be disregarded as you work to advance outcomes for your dealer-clients.

Maybe it doesn’t seem so simple right now, but BuyerBridge has the power to make Lead Ads On-Facebook effective for your dealer-clients and easy for your automotive agency.

The BuyerBridge platform uses best practices to deploy, manage, and optimize strong On-Facebook Lead Ads at scale for your auto agency’s dealerships.

Click here to get started and maximize the results of your dealer-clients On-Facebook Lead Forms.

BuyerBridge Ad Previews Tool: An Easy Way For Auto Agencies To Share Facebook Ad Previews

BuyerBridge Ad Previews Tool: An Easy Way For Auto Agencies To Share Facebook Ad Previews

🎉 Presenting: The Ad Previews Tool

BuyerBridge is eager to announce our newest platform feature: the Ad Previews Tool

The Ad Previews Tool was developed to streamline the approval process of ads for your agency! 

When it comes to getting your dealership client’s approval on a Facebook ad, it shouldn’t be more difficult than creating the ad itself.

Yet, the “ad approval process” has presented a struggle for many auto agencies. 

Well aware of this, BuyerBridge managed to invent a solution taking form as the platform’s newest feature, the Ad Previews Tool. 

Ad Previews Made Painful 

Many agencies have experienced difficulty in presenting ad previews due to the limitations in place for dealership clients who don’t have access to their Facebook account, or don’t want to go through the hoops of clicking multiple ad preview links from their agencies.

This disrupts the ad approval process 👎 and forces agencies to find other ways to share ad previews with their dealership clients. 

In fact, many agencies have to resort to clunky workarounds, such as screenshots or recordings of the ads themselves, and even expensive software applications for arranging previews.

Worse still, agencies who submit Co-Op on behalf of their clients typically have to take a screenshot of every single ad image (which includes carousel slides and placements) to get Co-Op approval and reimbursement.

Think about all of the different types of advertisements: a single image, carousel ads, videos, etc. 

…now, think about all of the placements those ads have: Desktop News Feed, Mobile News Feed, Facebook Story Mobile, Marketplace Mobile, Instagram Story, and more.

Many agencies have to resort to screenshots and recordings of each ad in 5+ different placements for every client, and then arrange it for previewing! 🤯

If you’re thinking, “Sometimes you have to do what you have to do,” thankfully, you don’t anymore! 

BuyerBridge has introduced the Ad Previews Tool to relieve your agency of the pain associated with previewing ads and receiving approval from your dealer clients. 

Preview Problems, Solved 

First, with the Ad Previews Tool, we sought to give your agency better visibility into the way we structure playbooks under your Ad Accounts. 

Now, your agency will have the power to view all levels of campaign structures within the interface, and can even drop directly into Facebook Ads Manager with one click of a button.

But it doesn’t stop there… 

The BuyerBridge Ad Previews Tool also includes a “Preview” component, so all you have to do is select the ads or ad sets you wish to preview, and we will automatically generate and supply your agency with a secure URL containing ad previews. 

Not only will this URL enable you to view ad previews internally, but you can easily share it with users outside of the BuyerBridge platform! It doesn’t get much simpler than that. 

The preview screen produced will display fully interactive previews of all the ads you selected where you will be able to view numerous placement formats such as Desktop, Mobile, etc.

To see a more technical explanation of exactly how your agency will view and share ad previews using BuyerBridge, click here.

Whether you’re generating previews for individual ads, ad sets, or all ads under your campaign, you never have to navigate away from the platform!

Using this new Ad Previews Tool, your agency will get Facebook ads approved, set them live, and begin driving results for your dealership clients without interruption. 

Key Takeaway

Stop investing your agency’s time and energy struggling to find alternate ways for previewing and sharing Facebook ads with your dealership clients. 

The BuyerBridge Ad Previews Tool streamlines the ad approval process for your agency, providing a painless way to access Facebook ad previews and share them with your clients. 

We are continuously innovating the BuyerBridge platform and are dedicated to making your agency’s life easier day-by-day. 

Click here for a demo to see how the BuyerBridge Ad Previews Tool will advance your automotive agency and outcomes for your clients.