We are thrilled to announce the launch of our new and improved version of the BuyerBridge Onboarding system: Onboarding 2.0!
Onboarding is the first and most critical step in setting a new dealership Facebook Ad account up for success, but it also can be the most difficult.
From getting Facebook Page access, integrating a dealership’s inventory, installing the Pixel, and getting ads live…
…there’s countless areas where things can get held up, leaving a bad impression on your clients.
Since we launched the BuyerBridge Platform, we knew that we needed to make “a better onboarding experience” our #1 priority for our agency partners.
Our previous Onboarding flow was a step in the right direction, but it wasn’t perfect.
Now, with Onboarding 2.0, we’re confident that your agency will be able to set clients live faster and begin driving results sooner than ever before.
A Powerful New Onboarding System
Though our original Onboarding system provided users with an automated workflow system, certain commands ran behind-the-scenes (like Page Access, getting approval from the site provider to install the Facebook Pixel, and gaining access to inventory exports).
This prevented our agency-partners from having full visibility into these “behind-the-scenes” activities, often leaving them confused as to how they could move forward.
As a result, Onboarding stalled, and agencies had to rely heavily on our Support team.
We realized that our agency-partners needed the control necessary to complete important tasks throughout our Onboarding system; both independently and in real-time.
That’s why our Development and Product teams went to work and developed Onboarding 2.0,
resolving all of these pain points, and so much more…
Onboarding 2.0 Highlights & Features
The Onboarding 2.0 system is simple for users, but advanced in its capabilities.
A new user interface simplifies tracking where you and your account are in the Onboarding process.
Follow along effortlessly, with progress indicators on the left side, and breadcrumb navigation at the top of the Onboarding window.
You can also stop and pick up wherever you left off, and view the Onboarding Status of any Account through the Account Status drop down.
Here are the BuyerBridge Onboarding 2.0 system’s core highlights and steps:
HEADS UP: There’s a lot here! With so many new, awesome features, the absolute BEST way to see if BuyerBridge Onboarding 2.0 can help you onboard Facebook clients faster, is to see it for yourself! Schedule a LIVE demo with our team here.
Choosing a product for your account is easy; simply choose your core product, like Facebook Inventory Ads Pro, and add any Playbooks you like.
2. Facebook Page, Assets, and Ad Account Dependencies
All the nuances about onboarding a new dealership account in Facebook are now consolidated in one place. Easily connect a Facebook Page and Business Manager assets, then add Payment methods and accept Facebook’s Terms of Service.
Previously, this step in Onboarding automatically sent Page Access requests and handled dependencies, which were difficult to track. But now, your agency has complete, hands-on control over these requests by using our curated templates and selecting Reply All.
Google Tag Manager (GTM) Setup + Detection
Easily create and deploy a Google Tag Manager (GTM) script, which hosts tracking information for the Facebook Pixel and Google Analytics on a client website.
In the original Onboarding system, this was more of a “behind-the-scenes” event. Now, your agency will have full control over GTM code creation and installation, communication with the client’s Site Provider, and code detection after placement.
Inventory Type and Status
To retrieve a dealership’s Inventory, you will need to select to integrate with their Website Inventory or Feed Inventory.
Option 1 – Website Inventory: With this selection, our BuyerBridge Automatic Scraper will download Inventory from your website on a regular basis. You can verify the data, prices, and can always change to Feed Inventory at a later date. Our system will scrape your live website inventory and format, process the data, and generate catalogs, and more—all in 10 minutes or less!
Option 2 – Feed Inventory: This option will require that you work with your dealer’s data provider in order to export Inventory to BuyerBridge. Our new Onboarding system provides agency-partners with pre-built messaging to Request Approval and Request Inventory Export, which you can easily send to all necessary contacts directly through the platform.
This step requires that the address associated with your Ad Account is validated by Facebook.
Using Onboarding 2.0, Facebook should have automatically validated the address through the completed Add Account form. Our newest Onboarding system also allows for a more precise location by dragging the map marker or clicking to adjust.
Gather useful caller data and attribute incoming calls to BuyerBridge advertising efforts by configuring Call Tracking numbers associated with Facebook Ads and Marketplace (forwarded to the accounts Main Number).
Ready to help your auto dealers capture leads and drive instantly to their CRM? Add in as many email destinations (in ADF XML or Plain Text) as you’d like, and BuyerBridge will send leads from Facebook to them automatically.
Target the right audience by selecting a geographic location for each of the ad sets that are being deployed under the campaigns selected.
Set and distinguish your Daily Budget from the Estimated Monthly Budget (Facebook does not target specific monthly budgets for the campaigns that BuyerBridge deploys).
Putting It Into Production
Trial and error is an important part in developing a high quality system of any kind!
In order to make sure our new Onboarding system was ready-to-go for our agency-partners, 6 of our active accounts have participated in a beta test.
We’ve found and fixed bugs and heard directly from our accounts what their experience was like. The feedback from these accounts was integral for our team to produce the best possible Onboarding system.
Are you ready to take your Agency’s Onboarding system to a whole new level?
Our product and development team continue to innovate the Onboarding system and expand its capabilities. New updates designed for your agency are being developed and deployed left and right, you don’t want to miss out!
The deadly virus known as the novel coronavirus or COVID-19 has managed to affect the world in all sorts of ways, from social interactions, public health, and especially the economy. These uncertain times have become worrisome for most people, especially small business owners who are unsure if they’ll be able to maintain their business from running due to this epidemic. Small business owners will need to deal with the sudden change to their campaign performance because of this ongoing situation.
This worldwide epidemic has shifted the way advertising has been running in the past few weeks. Pay-Per-Click (PPC) advertising has seen an influx in recent months, and many people have predicted that Facebook and Instagram will be seeing a downturn in certain areas. With businesses having to adjust their approach, people staying inside their homes more, and the world reacting to this deadly virus, many of them are turning to the news for the answers to their questions and solutions for their current problems.
Quite a few advertisers are already benefiting from the recent increase in new audiences who are finding their way to advertisers sites, and some are even being converted into new customers. On the other hand, the results aren’t exactly stellar, and several strategies will need to be modified. Indeed, now is the best time for most small businesses to continue their advertising campaigns, and many experts have agreed. Let’s go over what’s currently happening with the Facebook and Instagram ad industry.
Online activity is at an all-time high
With the majority of businesses that aren’t considered essentials closed, and most people are remaining inside the comforts of their homes to lessen the chance of spreading the deadly virus, social media engagement has increased to all new highest.
Since most people aren’t going to their favorite hangout spots or engage in various outdoor activities, they are using Facebook and Instagram much more often to stay in touch with one another. This means that the number of impressions is also on the rise, and the probability of your ads reaching out to your target audience is also increasing by the numbers. This means that small businesses will witness an overall decrease in operating costs for their advertising campaigns.
Facebook has seen quite a significant rise in numbers of the past couple of weeks. According to them, they’ve seen several numbers go up, such as:
The rise of 70% of it’s Messenger group video calls, and their usual demand for video calls on WhatsApp has gone up by double the usual amount.
The amount of messaging has gone up by more than 50% for both Messenger and WhatsApp.
U.S. traffic from Facebook to other websites has generally increased by more than 50% on a daily basis.
The increase in activity has yet caused any problems for Facebook’s capability to deal with traffic, but Mark Zuckerberg has commented during a press call that the company is getting ready to respond if they see a spike in traffic surge even further.
“We’re trying to make sure that we can stay in front of this challenge,” he said. “Right now, this isn’t a massive outbreak in every country around the world but if it gets there, then we really need to make sure we’re on top of this from an infrastructure perspective and make sure that we can continue to provide the level of service that people need in a time like this.”
This is excellent news for many small business owners who are currently running advertising campaigns. However, this doesn’t mean we are encouraging everyone to start testing out any new initiatives during this time unless you’re capable of doing so while running your campaign for the next couple of months since you’ll be positioning yourself in a more favorable position for attention.
In the case of Instagram, this social media platform was hit the hardest compared to Facebook. Instagram saw a 14% decrease in engagement rate by followers as the coronavirus epidemic continued to progress. The reason behind this decline would have to do with the number of people using other mediums to receive their news or remain connected with friends and family members, such as Facebook, Another thing worth mentioning is that Instagrams engagement rate has been on a downward spiral as of late, suggesting that this platforms engagement rate will continue to decline compared to Facebooks.
Whenever a disruption occurs to the average business day, the usual reaction for most small businesses is to pause their advertising campaigns, with the idea to restart them once the situation has concluded. While some would consider this a smart move, if you still have the finances to do so, it would be a much better move to continue running your ad campaign during this ongoing epidemic.
Since your competitors are most likely out of the competition for the moment, your shared customer base will be ripe for the picking. As a bonus, since you share the audience lower, you’ll eventually start noticing a decline in operating costs as well, hence making your expenditure more effective.
According to analysts, they are predicting that Facebook’s ad revenue shall see a 19% decline during this year because of the current situation, totaling around $15.7 in loss of profits. This indicates that a large chunk of your competitions won’t be getting in the way of any of the advertising campaigns you run during these trying times.
In a recent blog post on Facebook done by the executives of the social media platform, they disclosed that the company has “seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19.” While the platforms total usage has managed to increase during this epidemic, with message rates going up during the past month in countries that were hit the hardest by this deadly virus, although “We don’t monetize many of the services where we’re seeing increased engagement,” Facebook’s Alex Schultz, VP of analytics, and Jay Parikh, VP of engineering wrote.
Instagram has also witnessed a decline, as previously mentioned, but that doesn’t mean the decline in audience engagement won’t remain effective. Plenty of people are still using Instagram to post their news and any other things that can help them make it through these trying times. They even ran a hashtag campaign called Stay At Home to encourage their users to remain home and receive the latest news from the people they follow and use the hashtag in the meantime. This offers an excellent opportunity to share information about your business’s brand and advertise your products/services when they search the Stay At Home tag.
Instagram has also recently monetized its IGTV, although this monetization option is only being made available to specific channels during the beginning of the month. In-stream advertising shall begin running near the top of the most popular video creators content. According to a report done by Bloomberg, the creators of those programs shall receive over 55% share in the advertising profit on IGTV, which is considered the same rate that YouTube pays out to their content creators.
At the moment, IGTV is slowly growing in popularity, and the capability for creators and influencers to monetize on the platform is crucial for its rise in popularity. This will attract more creators and make them consider spending more time on the platform while trying to onboard their user base to this platform. Since they are already fully capable of generating revenue on both YouTube and Facebook, this evens out the playing field and offers Instagram the chance to compete against these two platforms.
With IGTV allowing advertisers to run their campaigns on the channels of the content creators will allow you to gain an edge on your advertising. Small business owners can have their ad campaigns run on these channels while people search through the various content, providing a chance for them to stumble upon the ad and clicking on them to see what it’s all about.
Another neat feature that is being published is the capability for Instagram users to stay up to date with the latest posts. Since users aren’t exactly the greatest fans when it comes to dealing with social media algorithms that show content out of order, even if it means they are seeing posts that end up being currently relevant to them. Small businesses aren’t fans of this as well, especially if it means their content is missed out by not being on top of a user’s feeds. Instagram plans to deal with this by adding a feature that’s known as the “latest post” feature, which should allow users to remain up to date. This is a feature that will be displayed over a user’s main feed alerting them that a new post was made and allow them the opportunity to catch up with the content.
As a small business, you’ll need to ensure your brand remains active to gain new audience members and increase engagement rates. Studies have revealed that people should consistently post only 1 or 2 times a day. This will ensure your feed remains fresh and relevant since you have an even higher chance of attracting a higher audience amount to your daily content. Being aware of what hours are the best moments to publish a post on your account is crucial, especially when you are dealing with the platform’s algorithmic timeline.
The recommended time you should post your content has varied amongst experts, with most agreeing to different hours. Some of them have stated that the best time to make a post is between the hours of 8 am to 9 am or 2 pm to 5 pm for the first post of the day. This type of inconsistency can cause confusion to occur amongst the audience and yourself.
In truth, every business will have to experiment what times they see the most views on their page since one strategy that works for a clothing brand, may not work for a service provider. To find out what suits your daily posts best, you should make it a habit to check in on the insights feature that is available under the Instagram Business or creator account. This should be capable of providing you with the information you need to identify the peak hour your audience is most active and allow you to schedule accordingly, ensuring your post starts to appear on top of their feed daily.
This is fantastic news for small businesses that are struggling to engage with their customers on Instagram and are struggling to have their content appear towards the top of the user’s feed. If Instagram decides to roll it out soon enough, it can become a crucial part of your advertising at peak posting times. This additional bump in visibility will allow small businesses to create engaging posts, which then allows them to bump in the algorithm at a later date well.
Don’t make fearful posts
Unfortunately, some people have been trying to capitalize on this current epidemic by making ads that prey on the fears of the people. Facebook has already forbidden ads which are attempting to profit on people’s concerns over the coronavirus, and they are planning to expand that to target any adverts and commerce listings on a face mask because of large profiteering pushers, and Facebook plans to extend this coronavirus ad restriction further by including all listings on hand sanitizers, disinfectant wipes, and test kits.
Instagram has also gotten involved in the banning of these types of ads on its platform. Instagram chief Adam Mosseri provided some additional context for the decision through a twitter post:
“Supplies are short, prices are up, and we’re against people exploiting this public health emergency.”
Facebook and Instagram are both witnessing a surge in people engaging on their platform. This has given small businesses an excellent opportunity to ensure they can get the word of their brand out there. But you should still take the time to consider your strategy and what you can do to adjust your advertising campaign accordingly. Right now, the iron is hot, and this may be the only chance you have to strike it.
Small businesses all over the united states are currently struggling to maintain their operations during this dreadful epidemic. So far, most are unsure when this deadly virus will be out of our lives, but some believe things will be going to normal soon enough. Still, it’s a harsh situation for many businesses to be in, and despite the recent $2 trillion stimulus package won’t be enough to take the edge off worrying business owners.
Trying to maintain a small business stable during these trying times can be challenging. Although many small business owners are passionate about their business, doing certain things can help with keeping the business running through the epidemic until everything goes back to normal. Unfortunately, there are no standard guidelines to help small businesses make it out of this crisis with little to no trouble. Every small business operates in its own way, and each one of them comes with its own set of problems. These dissimilarities make following another company’s strategy impossible.
Even so, there are still some general guidelines small business owners can do right now to continue running their business during this crisis. Let’s go over what you can do right now as a small business owner.
Look over your finances
As a business owner, you should always have a deep understanding of your business’s finances, especially now with this current epidemic. You must be extremely clear on your numbers, with less revenue flowing into your business, or with more limited income returning in the future, you want to learn about your expenses and what you have in your business reserves. Take these numbers and start plugging them into your business model template to help answer some of the crucial questions on where to take your business. While doing this may come off as intimidating at first, you’ll be relieved to see where your business is currently standing.
Educate customers on what you are doing to keep them safe
Some businesses are still running and operating their business during this growing crisis. If you are one of the many business owners who have kept their doors open to continue providing your community with desperately needed supplies, you’ll want to make sure you are informing the public on what you are doing to prevent the potential spread of the coronavirus. There are several ways you can do so that you won’t take too much time or resources to accomplish this goal.
If you have any social media accounts, such as Facebook, Twitter, or Instagram, consider making a post about what you are doing to provide a safe and clean environment for your customers. For example, grocery stores have begun opening their doors earlier than usual, so those of older age can come and stock on food. This is to prevent any potential transmission of the virus to occur from young to old and ensures the place doesn’t become packed with too many shoppers like it usually would be.
If you’re a restaurant owner who delivers food, let customers know that not only are you still open for business but let them know of what safety precautions you and your staff are taking to make sure the virus doesn’t contaminate their meal or spreads to them. For example, some restaurants are leaving the food on the curve of the person’s home or apartment so their customer can get it themselves. This ensures that social distancing remains in practice and will show the customer how serious you are about preventing the spread.
You can also hang up posters or flyers outside your store to inform the customers what steps you are taking and what steps they should take to ensure any potential transmission remains as low as possible. Keep in mind that you are doing this to alleviate any fears and anxieties they may have and will make it easier for you to not only retain your business but establish a strong reputation as well.
Educate staff members on remaining healthy
There is a lot of misinformation being spread around the media, and plenty of your employees may not have the most accurate information from credible sources on how they can keep themselves, their families, and their coworkers safe from the virus. You should take the time to remain up to date with reputable sources so you can keep them informed about the latest news on the coronavirus. As the owner of the business, you’re in a position of leadership, and now is the time to take action and prove yourself as a leader.
The Centers for Disease Control and Prevention (CDC) has put up some health and safety tips that help prevent the spread of the virus, share them with your staff.
No handshakes: Use a non-contact method for greetings.
Wash your hands: Employees should wash their hands when they arrive and every time they enter the premises, as well as frequently throughout the day.
Try not to touch your face, and remind employees to do the same
Constantly and regularly disinfect surfaces, including door knobs, handrails, the POS system, tables, and desks.
By ensuring they remain proactive about cleanliness, you’ll be keeping your employees and customers safe from potential harm.
Assess your business
Most individuals will ordinarily try to undertake the most prominent problems as soon as they can. While most would consider the move to be a smart business sense for certain situations, it can lead to potentially losing out on something. Small business owners will need to learn to take a step back, and carefully assess the situation, to make a positive and lasting transformation.
This is the chance to take a close look at the size and scope of any current problem plaguing your business and further becoming familiarized with the business model, discerning how it’s stable and weak points impact your business. For instance, if you discover that two of your employees are making far too many mistakes with inventory that have caused several supplies to be understocked, you’d usually fire these employees. Although, you can take another approach by considering whether the manager who hired and supervised them has trained them appropriately, or maybe the manager could be the real issue. By looking at the problem carefully, it is possible to minimize or eliminate the possibility of these problems from happening once again.
If the manager was the source behind these difficulties, you’d usually consider firing them without thinking of other alternatives. This could cause further problems for your business, especially if that manager’s relationship with existing customers has a history of retaining business and considerable revenue. Instead of firing them, consider providing them with some simple training for the manager instead of just firing them.
Taking the time to assess the situation and understand the problems that are plaguing your business will help you gain a better understanding of the strengths and weaknesses of your business. Plus, this should help prevent other situations from cropping up and negatively impacting your revenue.
As a small business owner, you’ll need to take several steps to make sure your business has enough access to cash, especially during this critical period. Getting in contact with a bank loan officer and understanding what steps you need to take to acquire a loan is one option. You can also open up a line of credit in advance to fund any potential short-term cash flow issues that may arise.
Another thing small business owners should have is a source of finances lined up as well. This can include several things, such as utilizing your savings, borrowing funds from friends or family members, liquidating any stock holds, and so on. Small business owners will need to have access to money or have to come up with inventive ways to gain funding to ensure they survive these troubling times.
The Treasury Department has recently managed to pass several loans that are capable of providing financial help to small business owners. Two of the ones that were recently passed are the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loans (EIDL). Small business owners should consider checking these out while they have the time to apply to them.
At the moment, several special measures are being taken to support small business owners as we speak. For instance, the Family First Coronavirus Response Act offers tax credits to small business owners who are currently taking care of their children at homes. Several states have also begun implementing their measures that suspend mortgage payments and prevent eviction for those who are currently struggling financially because of this current epidemic.
Take the time to talk with your accountant about any other potential tax credit or deduction that may be available in your location, as well as our credit car company since a couple of them are offering to waive fees and payments. Congress is doing its best to release relief packages, so chances are more of them will come out that can provide assistance to your business. That’s why it’s crucial to pay attention to reputable sources in case something does get announced that can help your small business.
Go on the offensive
Don’t allow this current epidemic to paralyze you from going on the offensive. This is a great time to promote your business since the competition may have already bowed out. Remain in contact with your customers through social media and offer them deals or resources that will provide them with some sort of help. This will allow you to not only promote the brand of your business but capture the hearts of these folks who will likely become customers once everything becomes normal. They’ll remember the name of your business for providing them with all sorts of goods during a period of stress.
Shift sales to online
With storefronts closing down their doors and workers staying at home, smart business owners are moving their sales strategy online to avoid massive losses. If you are planning to close your stores, consider thinking of a way to continue providing a paycheck for your employees by selling on social media platforms, placing your email listing to excellent use, or solely relying on video tools to obtain new leads.
Don’t cut corners on quality
If you are having issues with the quality of your product, then it makes sense to deal with it as soon as possible. It’s also a good idea to remain on top of things and get employees on board with any changes that may be made to your business. Although, most business owners should be concise of not cutting corners on quality when making changes to a product.
Small business owners who are searching for ways to remind a steady cash flow on certain products should be cautious about making massive adjustments to specific components. For instance, if you run a pizzeria and are currently experiencing a downturn in revenue but are searching for ways to increase margins per pizza by procuring cheaper ingredients, this could lead to some severe issues in the long run. Lowering the quality of your ingredients will cause customers to become dissatisfied with the flavor of the pizza, and sales will start to plummet.
The idea here to maintain your revenue while retaining or improving the quality of a product.
Small business owners are getting burnt of this current epidemic, but that doesn’t mean they should give up on maintaining their business. It’s your responsibility as the business owner to continue doing everything you can to ensure your business remains afloat until better times arrive. Right now, you need to do everything you can to provide your employees and customers with the best service they can get. If you are having trouble, just keep an eye out for the loans and assistance that are being passed by Congress so you can benefit from the help offered to small businesses.
Hopefully, this article has managed to help you during these trying times. The best we can all do is continue to hunker down and weather this deadly virus.