Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers
Written by: Lauren Blackwell
April 20, 2021
3 min read

What Is BuyerBridge?

Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers.

If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help make your life easier, and there’s nothing else quite like it.

[WATCH NOW] BuyerBridge On-Demand Demo: The Powerful Facebook AdTech Platform For Auto Agencies & Resellers

BuyerBridge is designed to give you everything you need to scale your business in a single platform, to help you:

  • 🚙 Set clients live, and start driving results, faster than ever
  • 🚀 Increase outcomes with our fully optimized, ready-to-deploy ad campaigns
  • 📈 Determine Facebook ROI with robust, real-time reporting
  • 🚨 Easily identify accounts that need immediate attention
  • ➕ So much more
  • What Can Your Agency Expect Using BuyerBridge?

    Effortless Onboarding

    Onboarding is the first and most critical step in setting a new dealership Facebook Ad Account up for success, yet it can also present the most challenges.

    From getting Facebook Page access, integrating a dealership’s inventory, installing the Pixel, and getting ads live…

    …there are countless areas where things can get held up.

    Luckily, using BuyerBridge’s Onboarding System, your agency will be able to set clients live faster and begin driving results sooner than ever before!

    Here are a few of our favorite features of BuyerBridge Onboarding:

  • Product Selection: We offer diverse packages including Marketplace, Advertising, or Marketplace & Advertising, to help you meet your clients’ specific Facebook strategies.
  • Facebook Account & GTM Setup: Our Onboarding System gives agencies the control they need to easily create and deploy a Google Tag Manager (GTM) script.
  • Inventory Integration: Sync your clients’ inventory in seconds, with either Website or Feed Inventory.
  • Call Tracking & Lead Destinations: Set up Call Tracking to attribute incoming calls to BuyerBridge advertising efforts, and our Lead Destination tool to help your dealers capture Facebook leads instantly in their CRM.
  • Click here to read more about how our effortless Onboarding system will advance your agency!

    Our [33+] Ready-To-Deploy Playbooks

    Creating successful advertising campaigns for even a handful of clients takes a skillful team, not to mention loads of time – and time is $$$.

    From identifying the various campaign objectives of each dealership to the creative and copy of the ads to curating your target audience and setting it all up in Facebook (accurately)…your day disappears without warning. 👋

    That’s why we’ve built out 33+ Playbooks that help your auto agency go to market with Facebook and Instagram ad campaigns that are ready-to-deploy and completely optimized.

    The BuyerBridge Playbooks deliver entire ad campaigns from top to bottom:

  • 💡 Dealer specific campaign strategy
  • 🎨 Engaging Ad creative
  • 🗣 Captivating Ad copy
  • 🎯 Precise audience targeting
  • …and will be deployed in just ONE click of a button.

    Each campaign is constructed following Facebook’s best practices (while continuing to fully optimize for your dealer’s goals)!

    Whether your dealer client wants to showcase their brand, or is low on inventory and wants to entice their audience to either trade-in or sell their vehicle back – we’ve got you covered.

    Click here to find out more details about BuyerBridge’s Playbook Library and the Playbooks inside!

    Every Playbook has been developed to conquer various campaign objectives, like Prospecting, Retargeting, Lead Generation, Reach, and Traffic!

    The BuyerBridge Playbooks are the answer for both your agency and clients. Click here to request a demo and check out how the BuyerBridge platform will be a total game-changer for your agency.

    Robust, Real-Time Reporting

    Who wants to have to use multiple third-party applications to establish results for your clients?

    The BuyerBridge platform is loaded with critical data that will make it incredibly easy for your agency to prove Facebook ROI to your clients!

    Some dealers simply want to see that they’re building brand awareness…

    …and other dealers want to see how many vehicles they sold thanks to their efforts and $$$ on Facebook!

    Thankfully, BuyerBridge Reporting makes it easy to understand the full picture with reports on Facebook Advertising, Marketplace, Offline Events, Inventory Health, Budget Pacing, and SO much more!

    Your agency doesn’t have to try to put all of the pieces of the puzzle together, because BuyerBridge has done it already for you.

    (Plus, BuyerBridge provides agencies with the ability to download a PDF Performance Report that contains 4 core reports to review with your clients!)

    Simple Account Monitoring

    There are countless things that can go wrong within your dealer clients’ accounts to prevent them from driving results, and BuyerBridge monitors 15 of them!

    It could be that we’ve lost access to your dealer’s Facebook Page, and you need to either change the page or resend a page request.

    Big or small, every minute that an issue remains undetected is an opportunity lost!

    With BuyerBridge’s Monitoring System, your agency won’t have to worry about losing any opportunities.

    …in fact, BuyerBridge will actually establish additional opportunities within the platform for each account!

    BuyerBridge displays Account Alerts & Notifications so that your agency will be able to:

  • Easily determine the status of your client’s accounts
  • Quickly identify any issues with any accounts
  • Resolve the specified issue based on the actions required
  • Identify potential opportunities
  • No matter how fast or large your agency grows, you will be able to get ahead of any issues with your client’s account before they do!

    Key Takeaways

    Don’t invest any more of your agency’s time and money (or sanity) on other third-party applications that don’t have any horsepower!

    BuyerBridge will provide your agency with:

  • Fast and accurate Onboarding
  • Ready-to-deploy Facebook ad campaigns
  • Access to robust reporting
  • The ability to easily monitor accounts
  • …and so much more!
  • Click here to watch our On-Demand Demo video now and see for yourself how BuyerBridge will make your agency’s life a little easier, and your clients’ results better than ever.

    WATCH NOW: BuyerBridge Instant Demo

    Go behind the scenes of BuyerBridge, the most powerful Facebook AdTech platform for automotive agencies!

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    Written By: Lauren Blackwell