Important Image Sizes for Your Dealer Clients’ Facebook Ads
Written by: Lauren Blackwell
January 29, 2021
3 min read

Why Image Size Matters 

Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past!

It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at.

One of the biggest reasons for low quality images is because they haven’t been sized correctly – which you think would be pretty straightforward, right? Wrong!

When it comes to Facebook, it’s not as simple as “one size fits all.”

From the Facebook Feed to Facebook Stories and Marketplace to Messenger Sponsored Messages, image sizing varies…

…and trying to keep track of these different image dimensions and applying them to each image takes up so much of your time, patience, and requires additional resources (aka $$$). 👎

Don’t worry though – we’re here to make sure that you know the exact image sizes to achieve the highest quality image within your Facebook ads!

Facebook Ad Image Sizes & Pro Tips for Your Agency’s Clients 

If you don’t use Facebook’s best practices for image sizes, you’re risking:

  • Pixelation and weird image stretching (which negatively impacts BOTH your agency’s status as an expert, but your dealer clients’ engagement rates and outcomes!!).
  • Displaying a cut off image that removes your clients’ messaging, and prevents their audience from viewing the entire picture.

Fun Fact: BuyerBridge automatically resizes images according to the placement of your ad, and Facebook’s best practices. Click here for a demo so we can walk you through all of the ways we will make your agency’s life easier.

BUT you can avoid risking anything by following these image size guidelines and pro tips when resizing your clients’ Facebook ad images: 

Facebook Feed

Image Size

Ratio: 1.91:1 to 1:1

  • Landscape (1.91:1): 1200 x 627 pixels
  • Square (1:1): 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
  3. Make sure that your file size does not exceed 30 MB

Facebook Marketplace 

Image Size

Ratio: 1:1 

  • 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Make sure that your file size does not exceed 30 MB

Facebook Stories & Messenger Stories

Image Size

Ratio: 9:16 

  • 1080 x 1920 pixels

Pro Tips

  • Facebook Stories run from the top of a phone screen all the way to the bottom…so if you want to avoid your image covering your call-to-action, be sure to leave about 14% (250 pixels) of the image free from any text or logos.  
  • Use an Image that is at LEAST 1080 x 1080 pixels. 
  • Do NOT upload an image that has a width less than 500 pixels  – that is the MINIMUM width required!
  • Make sure that your file size does not exceed 30 MB

Facebook Right Column

Image Size

Ratio: 1:1 

  • 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that has a width less than 254 x 133 pixels  – that is the MINIMUM width required!
  3. Keep in mind that these images are quite small, so Facebook’s best practice is to exclude text from the image used. 
  4. Don’t forget, Facebook Right Column ads are formatted for desktop-only! 

Facebook Search Results 

Image Size

Ratio: 1.91:1 to 1:1

  • Landscape (1.91:1): 1200 x 627 pixels
  • Square (1:1): 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
  3. Make sure that your file size does not exceed 30 MB
  4. Feel free to simplify your agency’s life by using the same image from your Facebook News Feed ads for ads placed in Facebook Search Results…they’re the same exact size! 

Key Takeaways 

Different dealers with different campaign objectives means various images and placements – which also means A LOT of your time will be dedicated solely to resizing images.

How you choose to approach this task is up to your agency, but why waste your time if you don’t have to?

…because you don’t!

With BuyerBridge, your agency can forget about having to resize images.

From image sizing to ad creative, targeting and more –  we will make sure your entire process from start to finish is effortless, FAST, and accurate.  ✅

Let us show you how, click here to request a demo and see how you will never have to worry about image size optimization for your clients’ Facebook ads again. 

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Written By: Lauren Blackwell